With Google Analytics connected to WeTravel, you can track the performance of your trip pages checkout buttons. We use your tracking ID when one of your trip pages or checkout pop-ups is loaded. It works both on direct WeTravel links and when you have embedded one of our booking widgets directly on your website.
In addition to firing the standard Google Analytics code when the checkout pop-up is opened, we are also sending an “Event” to Google Analytics when someone clicks the button that opens the checkout pop-up. We use the following naming when we send the event to GA:
Event Category: Describes where the event is taking place i.e. where the “Book Now” button was clicked. The possible values here are “Trip Page / Button Widget / Package Widget / Calendar Widget”.
Event Action: Describes what the user did. Here, we use the value “Book Now Button Click”.
Event Label: Here, you will see the trip name.
How to connect Google Analytics to WeTravel?
Firstly, here's some info on how to set up Google Analytics. Once you've set it up, you're ready to connect to WeTravel.
You can find the option to connect your Google Analytics account on your WeTravel profile page. Scroll down to the WeTravel Pro Settings section and click on "Add" next to Google Analytics:
You should now enter your Google Universal Analytics (GA3) Tracking ID to start tracking your customers in WeTravel.
Ecommerce Tracking is coming soon, please inform us at firstname.lastname@example.org if you're interested!
Finally, for cross-domain tracking, insert the website domain where you link to WeTravel from. Example: yourdomain.com. Please do NOT add https://, www. or anything after .com, .org, etc.
Click on "Add Google Analytics" and you have now connected Google Analytics to WeTravel.