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WeTravel CRM: How-To Guide

Capture leads, manage your pipeline, and turn inquiries into repeat bookings — all in one place.

The WeTravel CRM helps you manage your entire sales flow end-to-end — from the moment a traveler shows interest to the moment they book and return again.

It brings your contacts, opportunities, and communication into one place, so you can stay organized, respond faster, and convert more inquiries into confirmed bookings.


What you can do with the CRM

  • Capture traveler interest through forms and inquiries

  • Track and manage opportunities from first contact to booking

  • Respond quickly with AI-assisted replies and keep conversations organized

  • Share proposals and convert leads into confirmed bookings

  • Build long-term relationships with your travelers

How the CRM works

The CRM is built around your full sales journey:

  1. Capture demand – Collect traveler interest through forms

  2. Manage opportunities – Track inquiries and move them through your pipeline

  3. Respond quickly – Engage leads and increase conversion

  4. Share proposals – Send trip details and offers

  5. Track bookings & communication – Convert opportunities into confirmed trips

  6. Drive repeat bookings – Build long-term customer relationships

👉 Tip: Make sure your inbox is set up so you can send and receive messages directly from the CRM — learn how to connect your email here.

CRM structure: 3 key areas

The CRM is organized into these main sections:

1. Opportunities

Your sales pipeline.

Track potential bookings linked to your contacts, from first inquiry to confirmed trip. Move opportunities through stages, manage proposals, and ensure no deal is missed.

👉 Learn more: WeTravel CRM: Opportunities

2. Contacts

Your customer database.

Store and manage all traveler information in one place, including communication history, bookings, notes, and activity across trips.

👉 Learn more: WeTravel CRM: Contacts

3. Fields

Your custom data layer.

Create and manage custom fields to tailor your CRM to your business - from traveler preferences to internal tags and segmentation.

👉 Learn more: WeTravel CRM: Fields


Please contact us if you have any other questions. We will be happy to help!

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