Pro Feature: This functionality is available on the Pro plan. You can find more information here: How to update and manage your WeTravel subscription?
With Google Analytics connected to WeTravel, you can easily track the clicks and visits to your trip pages and itineraries.
How to connect Google Analytics to WeTravel
As a first step, you must set up Google Analytics on your Google account. Instructions can be found here: [GA4] Set up Analytics for a website and/or app. Once it is set up, you can connect your Google Analytics account to your WeTravel account.
On your WeTravel Profile page, scroll down to the WeTravel Pro Settings section and click on "Add" next to Google Analytics:
Here, you can input your Google Analytics 4 tag ID ([GA4] Find your Google tag ID) to track visits and clicks on your WeTravel trip pages and itineraries.
Alternatively, select Advanced Web Analytics if you utilize WeTravel booking widgets and require more advanced cross-domain traffic tracking. You can find additional information about advanced tracking here.
Click "Confirm" to complete the process.
Basic tracking of events
If you only want to have a simple tracking of traffic to your WeTravel trips and itineraries, then you are done with the process. Whenever someone lands on your itinerary or trip page, clicks on the Book Now button, asks a question, downloads a brochure, or completes a purchase, those events will be recorded in Google Analytics.
This setup is great if you:
Are looking for an easy way to track your customers with minimum effort
Are not looking to track conversion from ads, or do not have ads
Are not familiar with and/ or comfortable with adding code to your website
By using the Google Analytics set up through your WeTravel profile, all events will be traced back to www.wetravel.com. So, if you have ads set up and wish to track their conversions, or if you want to have a more comprehensive understanding of your customer journey, you should refer to the advanced setup guide in this article: Advanced tracking of traffic to WeTravel.
Examples of GA4 Trip Page Events:
When a customer lands on the trip page:
When a customer clicks Select or Book Now on the trip page, we trigger three events: Click, Page View, and Book Now button:
When a customer lands on the confirmation page:
When a customer lands on the Itinerary:
Book Now widget Event:
Calendar widget Event:
Package widget Event:
Examples of GA4 Itinerary Page Events:
When a customer clicks Select or "Book Now" on an itinerary page, we trigger three events: Click, Page View, and Add to Cart:
The add_to_cart event includes:
Trip information: Trip name, destination, trip type, currency
Package details: Package name, price, quantity
Availability status: Whether the package is sold out or has a waitlist
Note: If a customer clicks "Book Now" from the header (before selecting a package), placeholder data is sent since no specific package has been chosen yet.
User Itinerary Engagement Events:
Event | Trigger | Use Case |
ask_a_question | Customer clicks "Ask a Question" button | Track inquiry intent |
question_sent | Customer submits the question form | Track completed inquiries |
generate_lead | Customer submits the question form | Standard GA4 lead event for funnel analysis |
download_brochure | Customer downloads the PDF brochure | Track brochure engagement |
Waitlist tracking:
When a package is sold out with waitlist enabled, clicking "Join Waitlist" triggers an add_to_cart event with is_sold_out_with_waitlist: true. You can filter on this field to distinguish waitlist signups from regular bookings.
Ask a question Event:
Question Sent Event:
Generate Lead Event:
Download Brochure Event:
🚨 Important: This feature can only be set up and managed by the main account. Team members cannot access it.
Please contact us if you have any other questions. We will be happy to help!